About
Hello, I’m Matthew Rossana and this is my handsome online home, where you can learn about my career as an interactive professional. Presently I hold the position of Senior Web Designer at Cengage Learning in Farmington Hills, MI.
Having worked in many different areas of the online industry, my expertise ranges from web design to product development to creative team leadership. I’m interested in keeping creative development and strategy at the forefront during every stage of an interactive project, and finding innovative solutions to time-sensitive problems.
My passion for working on the web is perpetually growing because the medium itself continues to evolve and change. Thus, my work is always informed by current online trends and my ultimate goal is complete Internet absorption, resulting in a symbiotic relationship between myself and the Internet.
Professional Experience:
Senior Web Designer
Cengage Learning
Farmington Hills, MI
Jan. 2009 – Present
Produced visual comps, wireframes and XHTML/CSS/Javascript deliverables for the creation of e-learning websites while working with other designers, product managers and VP-level stakeholders to set branding and design standards. Worked closely with programmers to integrate code into content management system templates and ensure accurate design implementation. Collected and incorporated feedback from usability tests to improve the overall user experience and aesthetic appeal of all interactive products.
Interactive Director
AIGA Detroit
Board Member
June 2011 – Present
Freelance Multimedia Art Director
Kunoichi, Inc.
Chicago, IL
December 2008 – Present
Multimedia Art Director
Campbell-Ewald Advertising
Warren, MI
Nov. 2007 – Dec. 2008
Acted as digital leader and educator for Campbell-Ewald Digital across departments and accounts. Created production design concepts for several brand launch and automotive point-of-sale projects. Lead creative direction for interactive engineering team, provided mentorship to junior staff, and effectively lead User Interface, Information Architecture, standards compliance, and accessibility concerns for Chevrolet Digital Creative team initiatives.
Project Leader/Supervisor, New Media
Detroit Media Partnership
Detroit, MI
Sept. 2004 – Nov. 2007
Oversaw creative execution and development of New Media projects from conception to completion, while maintaining and facilitating correspondence between departments, management and production. Acted as consultant on online ad operations and participated in many venture groups to develop new products, increase online audience and enhance branding.
Freelance Web Designer
JWT Specialized Communications
Chicago, IL
July 2005 – Jan. 2007
Designed and built corporate careers-based web sites. Participated in corporate brand discussions and worked to maintain corporate identity in design and presentation of interactive products.
Select Clients: GM, Nissan, Astra-Zeneca, Hilton, Wellstone Communities, Providence Health
Web Design Instructor
College for Creative Studies
Detroit, MI
Sept. 2007 – Sept. 2008
Art Director
Red Diamond Design
Troy, MI
March 2002 – Sept. 2004
Digital Skills and Capabilities:
Software: Proficient in Adobe Photoshop, Imageready, Illustrator, Dreamweaver, Word, Excel, PowerPoint, Basecamp and many wireframing utilities. Familiar with Adobe Flash, Fireworks, MS Project, and WordPress. Highly adaptive to new technologies, online trends, and social media.
Platforms: Mac OSX, Windows
Languages: HTML / CSS, Javascript, PHP
Education:
Kalamazoo College
Kalamazoo, MI
Bachelor of Fine Art
Major: Studio Art
