mrossana » My Portfolio

New Balance iPad App

mrossana — Tue, 20 Sep 2011 19:27:24 +0000

New Balance wanted to create an iPad app to share some of their new products with their customers by creating this simplified, interactive catalog. For more information on this project, go here!

Latin America Area Studies Concept

mrossana — Thu, 23 Jun 2011 20:51:48 +0000

Our product team at Cengage Learning was exploring the idea of creating a product for Latin America Area Studies. My job was to create a mockup to help the team visualize what something like that might look and feel like. I wanted to capture the flavor and essence of the Latin American culture and what I created is one of my favorite designs I have ever done!

Playskool Play Snap App

mrossana — Thu, 23 Jun 2011 20:44:58 +0000

I designed this Facebook application for Playskool in which their users could upload and edit photos and create Play Snaps, or fun playtime tips, to share with their friends. The UI was built completely from scratch, so I started with doing some fairly in-depth, interactive wireframes to help translate the functionality to the developers that were building the app. For more information on this project, go here!

Nerf iPhone App HUDs

mrossana — Mon, 06 Jun 2011 17:37:12 +0000

Nerf was interested in creating an iPhone app and I was approached by their agency to create some screens for this concept app. While most people are used to Nerf’s typical orange, yellow, and blue color scheme, they were interested in exploring the use of a more sleek and futuristic aesthetic to appeal to a more mature user group.

Grzimek’s Animal Life

mrossana — Mon, 25 Jan 2010 23:54:13 +0000

Grzimek’s (pronounced “chi-mix”) Animal Life was the first project I worked on at Gale/Cengage Learning. We took an existing animal encyclopedia and turned in to a website. I had a lot of freedom with this design and was really pleased with how the header turned out. I was also responsible for creating the HTML/CSS for the website templates.

G.I. Joe Special Mission Game

mrossana — Sat, 16 Jan 2010 19:29:58 +0000

Hasbro launched a new line of toys and this game to coincide with the release of the live-action G.I. Joe movie. I worked on pretty much all the screens in the game and we did G.I. Joe and Cobra versions to match up with the two different story lines. What a great project! G.I. Joes were one of my favorite toys when I was a kid (it was hard for me to not just put Snake Eyes on every screen). Definitely the coolest project I’ve art directed for Kunoichi. For more information on this project, go here!

Shaun White Snowboarding Creator

mrossana — Sat, 16 Jan 2010 19:13:57 +0000

Worked on this web application with the great people at Kunoichi. Users could create their own snowboard design using the online tools and uploading images and then submit it to be entered into a sweepstakes. For more information on this project, go here!

Chevy Fuel Solutions

mrossana — Sat, 16 Jan 2010 18:56:15 +0000

The other main project I worked on while employed at Campbell-Ewald was a massive redesign of Chevy.com. There were quite a few Art Directors working on this site, but the main section of the site that I was responsible for was Fuel Solutions.

Chevy Fuel Microsite

mrossana — Sat, 16 Jan 2010 18:50:30 +0000

One of the most important campaigns I worked on while I was at Campbell-Ewald was the Chevy Fuel campaign. Since this was such an important launch for Chevy, obviously a lot of advertising dollars went to online advertising and strategic partnerships with other websites. This Flash microsite was done with Kelly Blue Book’s recently-launched Green section of their website. I was responsible for the art direction on this project.

Hasbro Creation Studio

mrossana — Sat, 16 Jan 2010 18:40:37 +0000

This project was really more of a conceptual one. The Hasbro client had an idea for a place where users could come and create their own characters and movies. I created this design in order to help visualize what we could actually do with a site like this. I handled the art direction.